Support for your business, on your terms.
Your company, your growth, your playbook—we're just here to help. And if you want our advice or want to hear a few stories about how we've "been there, done that," we'd be happy to share (we are Midwestern after all). At Straylight, we make a full-time value creation team available to you that provides your company with on-demand expertise, guidance, and support. We never force value creation. We enable it.
Capital is capital. Here's how our approach to helping you is different.
We're not just finance bros.
We know what it's like to work hard and feel like you're in the trenches. We’ve been there too. Our team has decades of experience across operations, management, go-to-market, finance, investing, and maybe most importantly, entrepreneurship. Straylight's team has truly "been there and done that."
We have a full-time team dedicated to supporting CEOs.
Our firm has multiple people dedicated to what we believe are the three most important areas that facilitate growth at your stage: go-to-market and scaling beyond founder-led sales, product and architecture, and finance and operations. We love getting in the weeds (if you want us to), and we can't wait to chat pricing and packaging, processes and provisioning, or your P&L and payables.
Solutions to your challenges so you sleep better at night.
Companies need more than just a checkbook to achieve their goals. Our on-demand value creation team tackles your biggest challenges, creating opportunities out of the things that keep you up at night. We provide tactical guidance across human capital, financial planning, operational best practices, go-to-market expansion, M&A planning and execution, and governance. Our concentrated portfolios (typically 10-12 companies per fund) mean that we're always able to answer a call or text when you need us most, yes, sometimes even in the middle of the night.
Your story as a founder doesn't end any time soon—and we're here for that.
We've spent decades building long-term relationships with leading global private equity firms (and we have a nifty proprietary database to back it up), so we know what it takes for your business to create life-changing optionality for you and your team. We understand, track, and benchmark the key metrics (quantitative and qualitative) necessary for your next steps as a founder, and we have case study after case study showing founders continuing to lead their companies through multiple liquidity events. We know your story as a founder doesn't end any time soon, and we're here to help you write the next chapter (and the chapter after that).
Features & Benefits of Our On-Demand Value Creation
We know every company is unique, and we acknowledge and respect these differences. At the same time, we've been around the block a few (dozen) times and we are intimately familiar with the challenges and opportunities faced by B2B technology companies at this scale. That's why we're stage-specific investors, and that's why we're good at what we do. This philosophy—and our ability to recognize and apply patterns—adds significant value to our companies and prepares them for a larger growth round, recap, or liquidity event down the road.
Resources.
Access to tools, best practices, and specialized knowledge to help fill the gaps of a growing company.
Talent.
Expertise from diverse talent - board members, operators, and investors - to help you reach the next level.
Community.
A direct connection to our diverse network of company management teams and industry experts.
Straylight has been instrumental in adding value. I could not be happier with the partnership. Not only have they continued to share game-changing resources with our company, but the team also guided us through our first acquisition and helped prepare us for the next stage of growth.
Outside of capital, the Straylight team helped us with those intangible items at every stage of our growth. One of the biggest impacts was how Straylight sourced our independent board member–helping to drive our growth and insight over the years, especially with our go-to-market strategy.
As a CEO, when you consider a new growth investment, you look beyond the money to the strategic insight, alternative viewpoints, integrity, transparency, trust, and respect of a partner. Straylight is a true growth partner that embodies all of these attributes.
Ready to meet us in the middle?
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